Search Engine Optimization & Search Engine Marketing

Organic & Inorganic Search Engine Optimization, Pay Per Click Marketing, Banner Exchange, Social Media Promotion

Imagine, you’ve got the superior product or service, you have an amazing website, you even have the best customer service around. Unfortunately no one knows you exist, and there’s a reason for that; with over hundreds of million public websites out there, there’s a good deal of competition in just about every known niche. That’s why it’s important to not only set your website apart from its competitors, but increase its overall visibility through online marketing.

iKeys India has the expertise to manage your pay-per-click campaign, optimize your site for organic search, and optimize your presence within the social media networks. Each type of promotion/optimization has its advantages, depending on the specific industries. We combine Organic and Inorganic Search Engine Optimization for the best results.

A reputable Search Engine Marketing (SEM) Firm can provide search engine optimization technologies that are effective in driving relevant traffic your site. Optimizing your site leads to a high sales conversion rate at a relatively low cost when compared to other SEM methods.

There are two types of Search Engine Optimizatoins to maximize the potential of your website:
Organic Search Engine Marketing : Organic SEO is a search engine marketing method that uses algorithms to ensure that the major search engines place your website in higher priority in its list of results. Increasing the volume of traffic to your website through organic search engine techniques enables you to specifically reach your target market, attracting Internet users that are already looking for content relevant to your business.

Organic SEO is relatively inexpensive in long term use, when compared to almost all other marketing strategies, and only the investment it takes to optimize for your relevant search terms pays long term dividends. Establishing a strong Internet presence for your business, organic SEO also helps reduce the cost for Pay Per Click campaigns.

Organic search engine marketing produces excellent results over the long term, however it can take months to establish your sites relevancy with the search engines. This is why it is recommended to employ a strategy that also includes inorganic methods as well.

Inorganic or Paid Search Engine Marketing : Producing faster results than organic search engine marketing, inorganic or paid search engine marketing can also be used to generate traffic to your website. It helps by placing your site directly in front of your target audience in exchange for a fee. Paid search engine optimization can help to increase brand awareness and generate traffic to your site. It produces compounding benefits over time, as customers will increasingly visit your site directly. Some of the most commonly used inorganic (SEO) methods include Pay Per Click (PPC) campaigns, banners, and paid advertisements on sites like Yahoo, Bing and Google.

Combining Strategies : A combination strategy of organic and inorganic search engine marketing methods is the best route to maximizing the online reach of your business.

• Directory Submission: Submitting your website to the available online web directories.
• Article Submission: Submitting articles about your business and services to online article forums.
• Keyword Research: Extensive analysis to identify the appropriate keywords to use in page titles, headers, subtitles and internal linking.
• Link Building: Link building is develops relevant, keyword rich in-bound links to your site.
• Meta Tag Optimization: Meta tags provide information about a web page, and are employed to help search engines categorize information correctly.
• Site Architecture and Maintenance: Developing and strengthening the navigation structure of your site, including inter-page relationships, inner site linking and page linking, will ensure search engine spiders can pick up the content on your site.
• Social Media Optimization: Social media optimization is a highly effective way of establishing a strong presence and interest in your site. It involves promoting your site through user-generated content on sites such as You Tube, Orkut, Twitter, MySpace, Hi5 and Facebook etc. Social media optimization is also highly beneficial for brand marketing.